By now even the most non-tech savy pool guy or gal has heard of Facebook. You know the site that people check constantly when they’re suppose to be doing something productive (I’m guilty). Well here’s a way for your business to capitalize on that 21st century habit. If you haven’t set up a Facebook page then do so asap. It’s free and reaches literally billions of people but I’m sure you’d be happy reaching both your current customers and potential customers in your local area. One of the things you could use Facebook for is notifying your current customers of upcoming pool related items. If there is a freeze coming in the next couple of days you could simply post a reminder to leave the pumps running to avoid bursting pipes or let them know it’s time to clean those DE filters. Once your customers join your page you can notify them of anything. It works both ways too, customers can contact you if they noticed a leak or need an additional cleaning that week due to their upcoming party. You could even post discounts for customers that refer your service to their friends on Facebook. The options are endless and best of all it’s free! See you on Facebook!
About the Author: Mikhail Ruski Rivero is a seasoned professional whose career in the Business Process Outsourcing (BPO) industry spanned a decade from 2010 to 2020. Currently, Mikhail brings his wealth of experience to Sealey Business Brokers, where he serves as an executive assistant, contributing significantly to the company’s operations, strategic initiatives and occasionally contributes to writing articles. His years as a professional in the BPO industry have endowed him with a unique perspective and approach to business processes, setting a standard of excellence in his current role.