3 Things to Remember When Buying a Pool Route

If you have decided to go into the pool route business, there is plenty to keep in mind as you get started. Without proper research, you risk getting into a bad deal and losing money as a result. You have the decision to go into business on your own or go through a broker. Buying a pool route can be a great business, so we’ve highlighted several things to keep in mind before you get into it:

  1. Do your homework.

Buying a route can easily help you become a pool service technician. However, when you get into this business, it can be a risk, even with going through a broker. Take a look at a route you are purchasing and do your research. Find out how close the homes are, if the customers pay on time, the pool conditions, and the landscaping around the pools. In addition, find out how long the previous pool service tech had the route; the longer they held the route, the more insights you have into the customers you are gaining.

  • Going through a broker.

When you decide to buy a route, you have the option of going through an individual or going through a broker. Using a broker allows you to get in the business fast. You may not be financial able to grow your business organically. You may need a new source of income immediately. A broker will offer routes on sale with details such as the number of pools on the route, commercial vs. residential properties, monthly gross income, net income, and cost. Many brokerage companies will have qualifications for the pools, and they will take out any pools that aren’t worth your time. They also qualify buyers as well. So, it’s an excellent way to buy a route with greater peace of mind.

  • Buying or developing a route on your own.

Many pool technicians sell a route by advertising online or through supply houses. In this situation, you will work out the deal on your own. The benefit of using this method to buy a pool route is that you avoid brokerage fees. However, you may also consider developing a route on your own. The benefit of growing your business organically vs. buying a route is that you avoid any issues that have developed with the previous buyer. Starting slowly like this allows you to get to know your accounts personally without having a substantial financial investment into the business that could hang over your head. Buying a pool route can be a great business opportunity. However, with any business, there are risks. So, do your research before making any significant decisions. For more information on purchasing a pool route, contact Sealey Business Brokers today.

Growing Your Pool Business: How to Increase the Number of Customer Referrals You Receive

On average, people who receive referrals from friends or family members are four times more likely to make a purchase. Developing and executing a detailed plan to increase the number of customer referrals your pool business receives is crucial. Increasing the number of referrals you receive can help you increase your company’s profitability.

Some pool business owners think that the only way to drive consumers to their company is by using the power of online marketing or television commercials. While these marketing methods are effective, they are also expensive. The following are some of the things you can do to grow the amount of customer referrals your pool business receives.

Combating the Fear of Reputational Risk

One of the main concerns people have when referring a business to friends or family members is reputation risk. In short, reputational risk is a term used to describe a person’s fear of referring a business that may do a bad job for their loved one. Understanding this fear is the first step in helping satisfied customers overcome it.

When trying to convince customers to refer your pool business, you need to work on developing a very simple program for them to use. All of the details of your referral program should be featured prominently on your website. Perhaps the best way to minimize the fear of reputational risk is by providing top-notch service to each new client you land. Going above and beyond for your clients will allow you to calm their fears and generate more referrals over time.

Pick the Right Time to Ask for Referrals

Asking customers to refer your pool business to their friends and family members can be a bit nerve-wracking. The best way to remove the worry you feel about asking a customer for a referral is choosing the right time to pop this question. Ideally, you want to ask for these referrals immediately after performing a pool cleaning for a customer.

You can also ask for these referrals if you receive a positive review or social media comment from a satisfied customer. Before you ask for referrals, make sure you have a list of incentives to show a customer.

Choosing the Right Rewards or Incentives

Another detail you need to iron out when trying to have success with a customer referral program is the incentive or rewards you offer. You need to choose an incentive that your customers will actually want. Generally, things like discounts of exclusive deals on new services are great incentives. Taking the time to poll your customers is a great way to figure out exactly what they want. The time invested in doing this market research will pay off when you are able to entice customers to give your pool business referrals.

Are You Trying to Buy a Pool Route?

If you are itching to get into the pool service business, investing in an established route is a great idea. Contact Sealey Business Brokers to find out about the routes we have for sale.

Decreasing Risks: Strategic Tips for Buying Pool Routes

You may have heard the news – state governments consider swimming pools to be an essential part of our human life, and pool service to be an essential service.

Pool service is also something that can be fully compliant with social distancing, so it makes sense that this industry is still working during coronavirus lockdowns.

But that’s good news for people who are investing in a pool service business. That takes a lot of risk out of the equation when you’re trying to start or grow a swimming pool business.

So what risks do you have to look out for?

Well, there’s always the risk of financial outlays that come back to you over time. When you’re buying the route, it’s going to take a while to break even, before you start making money. So you want to minimize any chance of volatility in your customer account list.

Buy Pool Routes Strategically

Many seasoned entrepreneurs suggest that you have to start slow with this, or nearly any kind of business. Instead of maxing out on your credit with a long list of bought accounts, it’s best to wade in slowly and see what you can handle before you take more advanced steps in this market. Go slow, and steady, don’t race. You’ll have a better chance of successfully building your business over time. 

Get Appropriate Customer Information

As some experts point out, when you buy on Craigslist or elsewhere on the web without a dedicated third-party to implement a fair deal, you’re kind of flying blind. You may get a bunch of accounts that are not active long-term accounts, and lose a lot of money. Some people refer to these as “duds” – maybe the customer likes to switch up a lot, or the people who own the property don’t really have long-term financial ability to pay, etc. 

How do you know how long the customer has been with the company that’s selling the route? You don’t, unless you get some data from the seller or a third party making these deals transparent. 

Know Your Counterparties

In the finance world, there’s something called Know Your Customer (KYC). In the pool business, we’d call it “know your counterparty.” At Sealey Business Brokers, we facilitate these particular kinds of deals with an eye toward the art of the pool deal and quality of contract. That helps us to decrease your risk as a buyer and make everything more transparent for both parties.

Talk to us about a plan to buy or sell a pool route – we make this process easier, from start to finish, and help you with any questions that may come up along the way.

The Value of a Broker: Business Closures and Buying and Selling Pool Routes

Any good broker needs to have its customers in mind all the time – and that includes times like these, where it has become challenging for many companies to keep their doors open!

At Sealey Business Brokers, we take pride in connecting buyers and sellers in a way that helps our clients to save both money and time. We’ve done this by carefully building a network of business connections and a model that truly serves entrepreneurs who want to expand in their local communities and across greater regions of the country. We are 100% dedicated to helping our clients to get the connections they need.

Here’s a little bit about how that works.

Buying and Selling Pool Routes

A pool route is a valuable commodity, but too often, there is no clear method for how these somewhat intangible assets change hands. After all, these assets are based on contracts, and even more, tangible business assets are hard to transfer without some idea of what the value is, or what the market will support. Nobody wants to leave money on the table.

Maybe somebody spent time putting together a pool route, and they’re just not interested in doing the work anymore. How would they go about getting the value out of their sweat equity? That’s where we come in. We help make this happen in a timely and efficient way. 

Pools and Essential Business

As coronavirus creates a massive change in the business world, one of the less affected industries is the pool service industry.

Many governors have declared pool maintenance an essential service, partly because of how regular treatments and evaluations promote human health and safety.

That makes pool routes somewhat of a recession-proof business. Other companies will be taking a hit by staying closed, but pool routes can still be a utilized moneymaker.

Ask us any questions that you have about buying or selling pool routes. We’ve been around long enough to know what works. Since this is a pretty complex field, there are going to be a lot of questions about how it works. We are always available to help our clients understand the process and what they stand to gain from buying or selling pool routes.

Buying and Growing a Pool Route

It’s a great business opportunity to own pool routes. It can be an exciting, exhilarating, and sometimes scary endeavor when you want to invest in a pool route business. As a buyer, you will have many questions about how to go about buying the business. You may want to know whether route owners provide owner financing.

Owners need cash for their route in most cases. If you ask around, you can get a lender that can provide loans for vending routes or pool routes. Mainly, you will want to do diligent research if you wish to obtain financing to buy a route.

Basically, some critical tips that could help you if you want to buy a pool route or build an existing one.

Develop a Website

When people are looking for something, they turn to the internet for a solution. You can grow your business by utilizing the web if you’re buying a pool route. Also, you need an overall assessment of your website if you’re already an owner of a pool route to know whether it is up to the standards of your business. 


Getting testimonials from your loyal fans is of the best ways to grow your pool route business. Real testimonials from satisfied customers will reduce the fears people can have with working with you since no one wants to regret buying a product or service.

Water and Sunscreen

You will need to keep yourself hydrated and also wear sunscreen since you’re always exposed to the risk of the sun. The sun can also do damage to your skin even on cloudy days. The amount of sun rays that pierce through the clouds is a hefty 80 percent of ultraviolet. Also, it would be best if you prevented another danger, which is dehydration. Drink a lot of fluids when you’re working in the sun. 


A smart idea for your pool route business is to get a smartphone. With smartphones, you can work on the go. You only need to get a waterproof case, and you’re on your way to mapping out your most efficient route, check your emails, and even listen to music when you’re working.

Buy Your Pool Route through a Reliable Broker

If you want quality, efficiency, and reliable broker for the purchase of your pool route, you need to choose Sealey Business Brokers to help you with your journey of having your pool route business. Sealey understands every aspect of the business. The company ensures exceptional services by keeping the number of their listings low.

They will work with you to ensure that the seller will not try to steal the customers back from you after the sale. Also, you don’t have to worry about a customer canceling their service after you purchase the route because there is a guarantee for your account of at least 60 days from the date of the sale. And in the event of a lost account, the company holds back 10 percent of the purchase price in an escrow fund.

Ultimately, for you to be familiar with the equipment, customer, and the route, you will also get a training period from the accounts that you purchased. 

The Best Apps to Help Increase Pool Route Sales

During the first quarter of 2019, there were more than 2.2 million apps available for iOS users and 2.6 million for Android users. There’s no question that today, there truly is an app for everything. 

Because of this fact, there are even apps available to help people find a local pool service. If you have decided to dive into the exciting world of swimming pools and want to purchase pool routes for sale, there’s more than one app you need to be found on to help ensure your success. 

Keep reading to learn about some of the most popular pool-relate apps that are out there today that will help you grow your business. 

Heat Things Up Using Homely 

This app is one of the newer ones that are available. It lets users find pool service providers in their local area, which means they aren’t stuck having to maintain and care for their pool on their own. All you have to do is to fill out a simple form that contains the logistics of your swimming pool and then receive quotes instantly – with this app, users can even book a service appointment online with the best contractor for the job. 

However, there’s an even better benefit offered by the Homely app. It offers a guarantee of up to $10,000 – which makes it truly appealing to swimming pool owners. 

If you want to get as much business as possible, make sure that your pool route is findable on Homely. 

Pentair ScreenLogic  

Another rater impressive app that is taking over in the pool industry is called the Pentair ScreenLogic app. If there is a customer with a Pentair pump system, they can adjust the pool settings, which includes the water temperature, pumps, and lighting right from their smartphone. If your pool route involves this service, then having knowledge of this app can be beneficial. 

NSPF Apps 

Remaining up to date with the trends in the app world is essential. One way to do this is by using the series of apps that have been created by the National Swimming Pool Foundation, with a bit of help from inQ Mobile apps. These tools have been specifically designed to help a business owner keep track of all the different details related to the customer’s pool all through their phone. This includes everything from chemical dosages, recording service information, properly balancing the water, and more. All this makes the job of a swimming pool service professional much easier. 

The Growing Value of Investing in New Technology 

When you have invested in a pool route, using the apps and technology that are available is the best way to ensure that you can keep your customers satisfied. Be sure to keep the information here in mind and use the apps that are available to achieve more success and grow more profits. Reach out to the professionals, such as a pool route broker if you are interested in getting a pool route, developing your own cleaning business, or something else.

How to Consistently Deliver Excellent Customer Service

The only way to create a successful pool service business is by finding customers and keeping them loyal. The pool service industry is filled with competition, which means you will have to find a way to create an edge. The best way to do this is by devoting your time to developing ways to provide better customer service. Studies show that 70 percent of the buying decisions made by consumers directly relate the level of customer service they receive.

Providing your customers with top-notch service will not only keep them loyal, it will also lead to them telling friends and family about your business. Read below for some tips on how to consistently provide great customer service.

Be Willing To Go The Extra Mile

One of the biggest mistakes you can make as the owner of a new business is having the attitude that you are going to do the bare minimum for your customers. Modern consumers want to work with businesses who are willing to go the extra mile for them. This is why you need to master the art of under-promising and over-delivering. By doing this, you can avoid setting yourself up for failure by making promises you simply can’t keep.

For instance, selling a new customer a plan that requires you to come check their pool once a month is a great foundation. Showing up more than you are supposed to just to check in can make a big impression on your customers. Properly organizing your pool route will allow you to figure out how to make the trip to a new customer’s home worth your while. If you have a high-paying job to go to in a new customer’s neck of the woods, dropping by makes sense if you have time.

Respond to a Customer’s Needs Quickly

Being the owner of a pool service business can be challenging at times. The key to having success as a business owner is maximizing every bit of time you have during the workday. Creating a detailed schedule is a must when trying to keep your customers happy. However, you need to leave enough flexibility in your schedule to address an emergency situation.

If a customer calls you with a pool problem, you need to respond to their request quickly. By addressing the problems your customers have in a timely manner, you can keep them happy and content. If a customer has to wait days on end to get the issues they are experiencing fixed, they may seek out the help of a competitor.

Offer Loyal Customers a Discount

Most consumers love getting exclusive deals. Setting up a loyalty rewards program for your customers is a great way to keep them engaged. If customers receive a discount on their monthly pool service, they will be more likely to stick with your business for the long haul.

Trying to Buy a Pool Route?

If you are interested in buying a pool route, the professionals at Sealey Business Brokers can help you out. Contact us to find out more about the pool routes we have for sale.

Digital Marketing Strategies That Can Help Your Pool Service Business

For most homeowners, finding ways to make their residence more attractive and functional is a top concern. Adding a swimming pool is a great way to accomplish both of these goals. Over 10 million homes in the United States have a swimming pool.

If you are looking for an idea for a business, then servicing the pools in your area is a good idea. In most cases, there will be a number of different pool services in your area. This is why finding a way to create a competitive edge is crucial. The following are some of the digital marketing strategies you can use to grow your pool service business.

Having a Responsive Website is Crucial

When trying to establish an online presence or your pool service business, you need to invest in a website. While you need to make sure this website is appealing and information, you also need to focus on catering to mobile users. When you consider that nearly 87 percent of smartphone users search online for businesses to use, you can quickly see why a responsive website is important.

If your website is not responsive, mobile users will be unable to see the content on your website without resizing the pages. Usually, the frustration of having to resize these pages will lead to mobile users leaving the website. With the help of an experienced web designer, you can get a responsive site in place quickly.

Modern Consumers Want Social Proof

The key to having success with digital marketing is thinking like a consumer. One of the main things consumers look for when trying to vet a business is customer reviews. Making it easy for consumers to find positive reviews about your pool service is a great way to attract more leads.

Taking your reviews and putting them on the homepage of your website is a great idea. You can also showcase positive reviews by requesting feedback on popular social media channels like Facebook or even LinkedIn. Most business owners are apprehensive to ask customers for positive reviews. However, most customers will be receptive to this idea and will have no problem providing these reviews.

Great Blog Content

Are you trying to position yourself as a leader in the pool service industry? If so, publishing informative and engaging blogs on your website is a must. Most people want to be informed regarding what it takes to keep their pool clean and functional. By developing and publishing blogs on a regular basis, you can provide consumers with the relevant information they need.

If you don’t have the time or the writing skills to do this work on your own, hiring professionals is your best bet. A content marketing service will have no problem writing and publishing your blogs for a reasonable fee.

Are You Looking For a Pool Route to Purchase?

One of the best ways to get started in the pool service business is by investing in an existing route. With the help of the team at Sealey Business Brokers, getting a great deal on a pool route will be a breeze.

Benefits of Selling a Pool Route with a Broker

You’ve spent years building your pool route, putting in the legwork, having the conversations, and marketing yourself day after day so that your business can be a success. When you’re ready to move on, it’s only fair that you should be able to sell that route for a profit, instead of simply dropping out of the picture and leaving with nothing.  At Sealey Business Brokers, we’ll help you evaluate what you have and assist you as you put it up for sale.

Selling your pool route with a broker has the following benefits:

Obtain Access to Marketing Tools

When you opt to work with Sealey Business Brokers to sell a pool route, you’ll gain access to the products and tools that we use to market your route aggressively to a list of interested buyers. This means that you’ll have a far better chance of selling, and selling more quickly than you would if you attempted to do so privately. We’re happy to put our networking and tools together to market your route, meaning that it can quickly wind up in the hands of the perfect buyer so that your customers continue to be well taken care of. If you’re ready to move on, but don’t want to leave your clients in the lurch, selling your route with us is a great way to encourage a smooth transition.

Enjoy Business Continuity

Individuals who do business along a route know the importance that route has to their customers. Clients get used to seeing the same sales professional at the same time, month after month, year after year. It’s important that a new individual who will take over the route will maintain it with the same diligence that you have, and we understand this. We’ll work to ensure that your route transitions from one owner to the next so that none of your current customers are left in the lurch and the process is as smooth as possible. Our goal is to keep your customers satisfied, as we know that’s the best way to keep our clients satisfied.

Utilize a Smooth Sales Process

At Sealey Business Brokers, we pride ourselves on a smooth, easy sales process. You let us know what you’re wanting to sell and when, and we work with you to post the list and market it in a confidential manner. We help make sure that other competitors in your area don’t know you’re leaving until you’re ready to make the news public, and we do our best to keep everyone happy throughout the sale. We make it far easier than trying to sell a route on your own, helping to market your route while keeping your information confidential throughout.

When you’re ready to put your pool route on the market, reach out to Sealey Business Brokers. We’ll help you evaluate what you have available, then market it to interested individuals. We’ll broker the entire sale so that you can get a fair price for your route. Contact us today to learn more about the services we offer.

Pool Route Buyers FAQ

Whether you find yourself unexpectedly out of a career after 30 years of service, or you simply have a strong desire to be your own boss; there are several income sources in owning and operating a pool service route.

The two main sources of income are monthly service billing and maintenance and repair income. There are several entrepreneurs inquiring about owning and operating a pool route business for many reasons, the main one being it’s really not that difficult. If ran correctly, a pool route business is very rewarding and profitable. Here are a few things you can do to ensure you run a smooth business:

  • Keep overhead to a minimum
  • Operate daily business from the comfort of your own home
  • Purchase small trucks for a great price
  • Compare wholesale prices with different suppliers
  • Charge proper rates for your area

Also, let clients or customers know the different services you provide and alert them to the preventive maintenance services and upgrade their equipment as necessary. Before you start your own pool service business, there are bound to be some questions you want answered. Here are the most frequently asked questions we hear at Sealey Business Brokers.

How many pools can be done per hour/day/week?

Normally 30 per day to 80 per week. You should be able to service two pools per hour, including driving time.

How long does it take to clean?

Generally, cleaning takes 20 to 30 minutes. This varies depending on the size of the pool, weather conditions, the area, type of service, and more. The busiest time of year is warmer months – March through August.

Is there a lot of training?

A new buyer will get anywhere from two to four weeks of training, but it can end sooner if the buyer catches on and learns the business quickly.

Do I need any certification or licenses?

This is a business; therefore, you should obtain a business license. Most cases you don’t need any additional certifications to service residential accounts. Commercial accounts require liability insurance. In some areas, health certification, workman’s compensation, and a contractor’s license are required.

Is there a max out on accounts for one person?

One person can typically handle 70 to 100 accounts by themselves.

How much does a route cost?

An established route costs anywhere from eight to fourteen times the monthly service, depending upon density, rates, area, longevity, and additional charges.

Is there room to negotiate?

If the seller is motivated, absolutely! The slow season, between October and February are the best times to purchase.

What is the average overhead of owning and operating a pool business?

Conservative overhead rangers from 15% to 20% which includes chemical costs, postage, gas, cell phone, and insurance. In slower months, chemical costs will be cut by 50% to 60% from what they are in summer months.

What is a fair wage and what can I charge?

A reliable pool technician makes $10 to $12 per residential stop. Some route owners will pay their techs a percentage of each pool that way they’re more responsible for what they are getting paid on. A reliable repairman will do the repair, teach you how to do the repair, and give you anywhere from 10% to 30% depending on the company. All of these factors vary.

What you charge also depends on many factors, but you want to stay within the competition range. Research what your competitors are charging and base your rates off that. Still have questions and need answers? Call our offices at 1-844-766-5783 or contact us online.