Three Reasons A Pool Is A Great Property Amenity

Why do people build swimming pools at their homes?

It’s a question that, for some people, needs no answer. Others may go back and forth on whether it’s a good investment to create anything from a small “lima-bean” or oblong pool to an Olympic-sized swimming pool on their property.

Here are three of the top reasons why property owners love to install a pool on-site.

Climate Considerations

In some parts of the country, the summers are simply brutal. The hot, sweltering days, and the general humidity that amps up the body’s reaction to heat, means that having a pool is almost a necessity. People see having a pool as almost like central air conditioning – on the hottest of summer days, they may spend almost the whole day nearly completely submerged in water, or paddling around with at least part of their body shielded from the sun. This is a type of situation where the whole family probably uses the pool, and it isn’t just there to look pretty.

We’re looking at you, Central Florida! But this kind of situation exists in other parts of the country as well.

Visual Appeal

Of course, the pool does enhance the value of the property in a technical way. But it also provides an attractive visual element, too. Look at the sun shining on dappled water! There’s really nothing like it to accent the curb appeal of a stunning regal property that’s well-kept and well presented to visitors. There’s also the thrill of using a pleasant pool on a regular basis, or just sitting there meditating.

Exercise

You don’t need a gym if you have a swimming pool. Aerobic water exercise is some of the best overall body training you can do. You also get more confident in the water when you swim on-site at your property every day.

At Sealey Business Brokers, we help pool route buyers and sellers to manage their contracts with individual clients who have seen fit to build a swimming pool on their properties. Our consulting with these business processes helps to enhance the quality of service that these companies provide, and makes pool route running more profitable and less difficult for stakeholders. We know pools! Call us if you are involved in this growing service market and want some help navigating it in a particular area. We’ll help you to access our expertise for a better deal.


Deploying Our Pool Route Broker Business to Where it’s Needed

What’s involved in really helping people to manage their investment in pool care services?

Part of it is being there – being where people are. Another part of it is engaging with these people to find solutions. We are experienced in this kind of work, and we have built a business model that has worked out pretty well, for us, and for our clients!

We’re On the Ground

At Sealey Business Brokers, we have offices in three of the biggest U.S. states with the hottest and sunniest climates, where millions of households have invested in an in-ground or above-ground pool on their property. Clients like to be able to interface with a local office, or at least one that’s in their state of residence, knowing how the local climate works, and what the local business environment looks like. Doing business in California is different than doing business in Texas! (Or Pennsylvania, or Rhode Island, or Georgia.)

We’ve got an office in Universal City, Texas, another one in Rancho Cucamonga in California, and an office in Tampa, Florida, which is really a booming area. Those Florida summers have convinced quite a few residents to sign up for pool services, and this is an example of a vibrant market where our clients are often actively trading pool routes in order to best micromanage their service business.

We’re On Social Media

In addition to having boots on the ground in the above places, we also take time and effort to be present digitally where our clients are likely to want to connect, in order to do business. That’s what’s at the heart of this business, in a way – being able to talk to people directly and develop trust. Social media can really help, with the kinds of virtual interactions that get everyone on the same page, with the right transparency to move forward.

We’re Fixing Problems

Many of our clients have very specific concerns and needs when they come to us for help brokering a deal. In many cases, that means selling quickly.

You’ll see in the testimonials how many times we’ve come to the aid of someone who just has too much on their plate. When it’s time to sell, we’ve found, it’s really time to sell. When you can help someone to get to the table more quickly, they’re likely to breathe a sigh of relief, and even send you a gift basket.

That’s a big part of what we do. To learn more, bookmark our site, and get in touch for active solutions for your pool business.

What You Can Do To Keep Your Pool Service Business Going Strong In Winter

Growing your pool service startup into a successful business can be difficult, to say the least. Over 10 million homes in the United States have pools. There are thousands of pool service companies in this country, which means having success in this industry is no easy task. While your pool service business may be booming in the summer months, the winter usually brings a drastic slowdown. 

Rather than allowing your pool service business to lose tons of money during this time of year, you have to find ways to persevere. If you are looking for ways to keep your pool service business going strong this winter, check out the tips below. 

Ramp Up Your Online Marketing Efforts 

Most small business owners are well aware of just how impactful digital marketing can be. If you are already investing in professional marketing services, you need to think about spending more during the winter months. Expanding the size of your audience is vital when trying to avoid slowing down during winter. The best way to inform more people about what your business does is by investing more in paid search and social media advertising

Offering your pool maintenance and repair services in new markets can help you increase profitability during this time of year. Hiring a marketing agency that has experience in the pool service industry is a wise move.

Offer Service For Indoor Pools and Spas

One of the best ways to avoid slowing down during winter is by offering more services to your clients. If people don’t realize you provide service for indoor pools and spas, they will contact a competitor for help. This is why you need to include this information in the marketing campaigns you are engaged in. During the winter months, people who own indoor pools and spas will start to use them more. 

When trying to win over a potential customer, you need to highlight your experience. Documenting how long you have been in the pool repair business can help you attract a wider audience. 

Roll Out Some New Discounts

If you are trying to attract new customers, you need to offer some attractive discounts. Most people are very budget-conscious during this time of year. This is why you need to offer a great deal a person will have a hard time passing up. Engaging in email marketing campaigns is a great way to expand your audience. 

If you attach a discount code to these emails, the recipients may invest in your pool repair or maintenance services. Polling your online audience to find out what type of discounts they would be interested n receiving is a smart idea. With this information, you can optimize your marketing campaigns for success. 

Are You Looking For a Pool Route To Purchase?

If you are looking to break into the pool service industry, buying a route that is already successful is a great option. Contact Sealey Business Brokers to find out more about the pool routes we have for sale.

Tips to Build Profit Streams with Your Pool Route

While this may not be the most exciting topic, new and evolving profit streams are required to ensure your business’s success. Even if you do not have to worry about tariffs, when you operate a business, the costs will continue to grow with each passing day. If you do not take steps to remain ahead of the curve, you may find yourself left behind.

When you are in business for yourself, you cannot afford to rest on your laurels. You have to seek improvement all the time. When you improve your business, you can remain successful and profitable. However, to make improvements, you have to know what to do. Learn more about enhancing revenue streams here.

Provide a Quality Service

If you want to improve your revenue streams with your pool route, it is necessary to offer quality services. Do not just think you are offering this high level of service – you have to make sure your customers agree that this is what is going on. Listen to what they have to say, ask for feedback, and adjust as needed.

Offer Services Your Customers Want

Make sure your pool services are those that your customers want and need. It isn’t easy to increase your prices if you offer services that your customers do not care about.

For example, you may have a customer who wants you to empty their skimmer basket or clean the filter as a part of the service you provide, but they just asked you for this. If you attempt to charge more money for a service they do not want or need, you may find it difficult to retain this customer.

This is one of the top reasons that business owners will lose customers when they increase their rates. You are not giving customers what they want, and you are asking more for the services they do not want. You have to take the time to know your customer if you want to increase your profits.

Do Not be Afraid to Increase Your Rates

It can be scary to think about increasing your rates. However, you should never be afraid to raise your prices or charge for something that was once offered free. For example, if you included filter and chemical service for free, you can begin charging for this service if the additional charge is approached properly.

Improving Your Business and Increasing Your Profits

You have to take steps to improve your business each year, or you will wind up losing it. While this may sound harsh, it is the truth. If you are not taking steps to increase your profits and provide more of what your customers want, you will eventually fall short. If you need help building your pool route and ensuring ongoing success and increased profits, be sure to keep the tips and information here in mind to ensure success. This will ensure you achieve the success you want for your business.

When You Sell Access

There’s a lot of sort of “inside baseball” stuff in the business of selling pool routes – things that you would only know about if you’re in the business. We’ve talked about quite a lot of it on this blog.

But there are also underlying philosophies that help us to connect our buyers and sellers, and we would like to talk a little bit about that.

Selling Goods, Services, and Access

Most people are most familiar with businesses that sell goods or products.

A retailer takes an item and sells it to a consumer. Businesses take items and sell them to other businesses as part of physical supply chains.

That’s pretty straightforward, but then you get into selling services.

A landscaping company sells a landscaping job. An infrastructure company sells a heavy project to a municipality. They have to lay out the scope, and timeline, and other kinds of “specs” that are not tied to anything physical that you can hold in your hand. The service is “delivered” when the service is done. 

And then you get into selling access, which is a bit different.

The Nuts and Bolts of Selling Access

When you’re selling access, you’re working in a much less tangible and more abstract world.

What you’re selling is the value of information and relationships between business stakeholders.

That’s not to say that access isn’t valuable. In fact, we’ve seen our business explode based on how well our clients benefit from buying what we have to sell.

It’s a service, of a kind, but it’s very much about business valuation and figuring out what access to data and relationships is worth. In other words, what can the buyer get from maintaining a list of customers? What did the seller get by doing the same?

Then, of course, beyond raw value, you also have to deal with business preferences, relationships, and mutual benefit. It may be that companies work better together when they have the same philosophies. It may be that some company wants to see some transparency in the other company’s working model if they’re going to come to the table.

All of this is part of what we do as a gold-standard access provider for businesses. We do the connective work that leads to benefit for our buyers and sellers, and it’s largely where we work in the junction of information and relationships between people. For more, check out the website and take a look at how we help to add value in the pool business. 

3 Things to Remember When Buying a Pool Route

If you have decided to go into the pool route business, there is plenty to keep in mind as you get started. Without proper research, you risk getting into a bad deal and losing money as a result. You have the decision to go into business on your own or go through a broker. Buying a pool route can be a great business, so we’ve highlighted several things to keep in mind before you get into it:

  1. Do your homework.

Buying a route can easily help you become a pool service technician. However, when you get into this business, it can be a risk, even with going through a broker. Take a look at a route you are purchasing and do your research. Find out how close the homes are, if the customers pay on time, the pool conditions, and the landscaping around the pools. In addition, find out how long the previous pool service tech had the route; the longer they held the route, the more insights you have into the customers you are gaining.

  • Going through a broker.

When you decide to buy a route, you have the option of going through an individual or going through a broker. Using a broker allows you to get in the business fast. You may not be financial able to grow your business organically. You may need a new source of income immediately. A broker will offer routes on sale with details such as the number of pools on the route, commercial vs. residential properties, monthly gross income, net income, and cost. Many brokerage companies will have qualifications for the pools, and they will take out any pools that aren’t worth your time. They also qualify buyers as well. So, it’s an excellent way to buy a route with greater peace of mind.

  • Buying or developing a route on your own.

Many pool technicians sell a route by advertising online or through supply houses. In this situation, you will work out the deal on your own. The benefit of using this method to buy a pool route is that you avoid brokerage fees. However, you may also consider developing a route on your own. The benefit of growing your business organically vs. buying a route is that you avoid any issues that have developed with the previous buyer. Starting slowly like this allows you to get to know your accounts personally without having a substantial financial investment into the business that could hang over your head. Buying a pool route can be a great business opportunity. However, with any business, there are risks. So, do your research before making any significant decisions. For more information on purchasing a pool route, contact Sealey Business Brokers today.

Growing Your Pool Business: How to Increase the Number of Customer Referrals You Receive

On average, people who receive referrals from friends or family members are four times more likely to make a purchase. Developing and executing a detailed plan to increase the number of customer referrals your pool business receives is crucial. Increasing the number of referrals you receive can help you increase your company’s profitability.

Some pool business owners think that the only way to drive consumers to their company is by using the power of online marketing or television commercials. While these marketing methods are effective, they are also expensive. The following are some of the things you can do to grow the amount of customer referrals your pool business receives.

Combating the Fear of Reputational Risk

One of the main concerns people have when referring a business to friends or family members is reputation risk. In short, reputational risk is a term used to describe a person’s fear of referring a business that may do a bad job for their loved one. Understanding this fear is the first step in helping satisfied customers overcome it.

When trying to convince customers to refer your pool business, you need to work on developing a very simple program for them to use. All of the details of your referral program should be featured prominently on your website. Perhaps the best way to minimize the fear of reputational risk is by providing top-notch service to each new client you land. Going above and beyond for your clients will allow you to calm their fears and generate more referrals over time.

Pick the Right Time to Ask for Referrals

Asking customers to refer your pool business to their friends and family members can be a bit nerve-wracking. The best way to remove the worry you feel about asking a customer for a referral is choosing the right time to pop this question. Ideally, you want to ask for these referrals immediately after performing a pool cleaning for a customer.

You can also ask for these referrals if you receive a positive review or social media comment from a satisfied customer. Before you ask for referrals, make sure you have a list of incentives to show a customer.

Choosing the Right Rewards or Incentives

Another detail you need to iron out when trying to have success with a customer referral program is the incentive or rewards you offer. You need to choose an incentive that your customers will actually want. Generally, things like discounts of exclusive deals on new services are great incentives. Taking the time to poll your customers is a great way to figure out exactly what they want. The time invested in doing this market research will pay off when you are able to entice customers to give your pool business referrals.

Are You Trying to Buy a Pool Route?

If you are itching to get into the pool service business, investing in an established route is a great idea. Contact Sealey Business Brokers to find out about the routes we have for sale.

Decreasing Risks: Strategic Tips for Buying Pool Routes

You may have heard the news – state governments consider swimming pools to be an essential part of our human life, and pool service to be an essential service.

Pool service is also something that can be fully compliant with social distancing, so it makes sense that this industry is still working during coronavirus lockdowns.

But that’s good news for people who are investing in a pool service business. That takes a lot of risk out of the equation when you’re trying to start or grow a swimming pool business.

So what risks do you have to look out for?

Well, there’s always the risk of financial outlays that come back to you over time. When you’re buying the route, it’s going to take a while to break even, before you start making money. So you want to minimize any chance of volatility in your customer account list.

Buy Pool Routes Strategically

Many seasoned entrepreneurs suggest that you have to start slow with this, or nearly any kind of business. Instead of maxing out on your credit with a long list of bought accounts, it’s best to wade in slowly and see what you can handle before you take more advanced steps in this market. Go slow, and steady, don’t race. You’ll have a better chance of successfully building your business over time. 

Get Appropriate Customer Information

As some experts point out, when you buy on Craigslist or elsewhere on the web without a dedicated third-party to implement a fair deal, you’re kind of flying blind. You may get a bunch of accounts that are not active long-term accounts, and lose a lot of money. Some people refer to these as “duds” – maybe the customer likes to switch up a lot, or the people who own the property don’t really have long-term financial ability to pay, etc. 

How do you know how long the customer has been with the company that’s selling the route? You don’t, unless you get some data from the seller or a third party making these deals transparent. 

Know Your Counterparties

In the finance world, there’s something called Know Your Customer (KYC). In the pool business, we’d call it “know your counterparty.” At Sealey Business Brokers, we facilitate these particular kinds of deals with an eye toward the art of the pool deal and quality of contract. That helps us to decrease your risk as a buyer and make everything more transparent for both parties.

Talk to us about a plan to buy or sell a pool route – we make this process easier, from start to finish, and help you with any questions that may come up along the way.

The Value of a Broker: Business Closures and Buying and Selling Pool Routes

Any good broker needs to have its customers in mind all the time – and that includes times like these, where it has become challenging for many companies to keep their doors open!

At Sealey Business Brokers, we take pride in connecting buyers and sellers in a way that helps our clients to save both money and time. We’ve done this by carefully building a network of business connections and a model that truly serves entrepreneurs who want to expand in their local communities and across greater regions of the country. We are 100% dedicated to helping our clients to get the connections they need.

Here’s a little bit about how that works.

Buying and Selling Pool Routes

A pool route is a valuable commodity, but too often, there is no clear method for how these somewhat intangible assets change hands. After all, these assets are based on contracts, and even more, tangible business assets are hard to transfer without some idea of what the value is, or what the market will support. Nobody wants to leave money on the table.

Maybe somebody spent time putting together a pool route, and they’re just not interested in doing the work anymore. How would they go about getting the value out of their sweat equity? That’s where we come in. We help make this happen in a timely and efficient way. 

Pools and Essential Business

As coronavirus creates a massive change in the business world, one of the less affected industries is the pool service industry.

Many governors have declared pool maintenance an essential service, partly because of how regular treatments and evaluations promote human health and safety.

That makes pool routes somewhat of a recession-proof business. Other companies will be taking a hit by staying closed, but pool routes can still be a utilized moneymaker.

Ask us any questions that you have about buying or selling pool routes. We’ve been around long enough to know what works. Since this is a pretty complex field, there are going to be a lot of questions about how it works. We are always available to help our clients understand the process and what they stand to gain from buying or selling pool routes.

Buying and Growing a Pool Route

It’s a great business opportunity to own pool routes. It can be an exciting, exhilarating, and sometimes scary endeavor when you want to invest in a pool route business. As a buyer, you will have many questions about how to go about buying the business. You may want to know whether route owners provide owner financing.

Owners need cash for their route in most cases. If you ask around, you can get a lender that can provide loans for vending routes or pool routes. Mainly, you will want to do diligent research if you wish to obtain financing to buy a route.

Basically, some critical tips that could help you if you want to buy a pool route or build an existing one.

Develop a Website

When people are looking for something, they turn to the internet for a solution. You can grow your business by utilizing the web if you’re buying a pool route. Also, you need an overall assessment of your website if you’re already an owner of a pool route to know whether it is up to the standards of your business. 

Testimonials

Getting testimonials from your loyal fans is of the best ways to grow your pool route business. Real testimonials from satisfied customers will reduce the fears people can have with working with you since no one wants to regret buying a product or service.

Water and Sunscreen

You will need to keep yourself hydrated and also wear sunscreen since you’re always exposed to the risk of the sun. The sun can also do damage to your skin even on cloudy days. The amount of sun rays that pierce through the clouds is a hefty 80 percent of ultraviolet. Also, it would be best if you prevented another danger, which is dehydration. Drink a lot of fluids when you’re working in the sun. 

Smartphone

A smart idea for your pool route business is to get a smartphone. With smartphones, you can work on the go. You only need to get a waterproof case, and you’re on your way to mapping out your most efficient route, check your emails, and even listen to music when you’re working.

Buy Your Pool Route through a Reliable Broker

If you want quality, efficiency, and reliable broker for the purchase of your pool route, you need to choose Sealey Business Brokers to help you with your journey of having your pool route business. Sealey understands every aspect of the business. The company ensures exceptional services by keeping the number of their listings low.

They will work with you to ensure that the seller will not try to steal the customers back from you after the sale. Also, you don’t have to worry about a customer canceling their service after you purchase the route because there is a guarantee for your account of at least 60 days from the date of the sale. And in the event of a lost account, the company holds back 10 percent of the purchase price in an escrow fund.

Ultimately, for you to be familiar with the equipment, customer, and the route, you will also get a training period from the accounts that you purchased.