4 Things You Need to Start a Pool Cleaning Service

Becoming a business owner is a goal of many people, but they don’t know where to start. One of the challenges of starting a business is finding an industry in an area where you can find customers. With the help of pool route suppliers like Sealey Business Brokers, it’s easy for people to make a successful living by starting a pool cleaning service. If you like working outside, want to be your own boss, and you don’t want to make a considerable investment to get started, pool cleaning is an excellent industry to consider. Here are four things you need to start a pool cleaning service.


Every business startup requires an investment in the equipment needed to perform the work. Starting a pool cleaning service requires less startup capital than other operations since you don’t need retail space. Additionally, there isn’t a lot of heavy equipment because you need to take everything with you as you visit each client. You’ll need to obtain poles, hoses, skimmers, chemicals, and test kits. You also need to get reliable transportation to haul your pool cleaning supplies to each job site. If you’re just getting into the pool cleaning industry, Sealey Business Brokers can help you pick the best equipment for the job.


The best equipment doesn’t matter if you don’t use it properly. Cleaning a pool properly takes knowledge and training. It’s not a job where you can learn as you go. All it takes are a few poorly done jobs when you get started to ruin the reputation of a new company. One of the benefits of working with Sealey Business Brokers is that we provide training to new pool cleaning service providers. People that come to us get the training they need to deliver high-class service as soon as they start taking on new jobs. This training program makes pool cleaning an excellent industry for business owners who are ready to start something new.

Legal Requirements

As with any industry, there are legal requirements to keep in mind when setting up a new business. The rules for pool cleaning service providers vary from state to state. Sealey Business Brokers can help clients handle these legal issues in the states where we operate. At a minimum, owners will need to get a business license as required by the city or county. Similarly, each state has certification requirements that are set by the local health department. Some states require certification. For example, Florida requires that candidates take an open-book test to become certified. It’s also a good idea to become bonded and insured, even if it’s not required by local law.

Buy a Pool Route

One of the benefits of starting a pool cleaning service is that you can instantly get a list of paying clients by buying a pool route. Sealey Business Brokers sells pool routes with multiple houses in an area that are signed up for regular service. All the new company needs to do is use the skills they get from our training program to provide excellent service, and they have the regular customers a new business needs to thrive. 

If you’re interested in getting started in the pool cleaning industry, Sealey Business Brokers has everything you need. Send us a message online to ask any questions you have about starting your own pool cleaning service.

Build a Pool Repair and Service Company By Buying Pool Routes Online

When starting a business, one of the greatest challenges entrepreneurs face is finding new customers. You can use marketing tactics like direct mail, online ads, and other techniques. However, there is an easier way if you’re in the pool repair industry. With Sealey Business Brokers, you can buy established routes with regular paying customers who need pool services. Here’s how you can build a pool repair and service company quickly by buying pool routes online.

Swimming pools are different from most amenities in a home because they require regular maintenance and care to keep them usable. It’s like the lawn of a house which needs continually upkeep. However, while most people can handle most lawn care tasks on their own, most pool owners leave the maintenance tasks to professionals. This dynamic creates a steady stream of income for pool repair and service providers who come at regular intervals to perform maintenance duties. Over time, effective pool service providers can generate a good list of regular customers who need their pool maintained.

The way the pool maintenance industry works creates additional opportunities for business owners. When they are ready to leave the industry, it’s possible to sell their route of pools to be cleaned to another vendor. So long as the new vendor provides the same high-quality service the original company provided, most pool owners will remain on the route. Pool repair and maintenance services that are trying to break into the industry or expand their company can use routes to increase the number of customers they serve instantly.

Sealey Business Brokers makes it simple for route buyers and sellers to make a deal that benefits everyone. The company was created by someone who used to own a pool business and sold his route when he was ready to try something a little different. That first-hand experience from a pool route seller is what makes Sealey Business Brokers a better place to buy and sell routes online.

You don’t need to have experience in the pool service industry to buy a route. Many pool route buyers are entrepreneurs who are new to the industry. Sealey Business Brokers even offers free training to every buyer. We coordinate with a training company that provides the Certified Pool Operator’s (CPO) course. We’re the only pool route broker in the industry that offers this course for free to every buyer.

At Sealey Business Brokers, one of our goals is to ensure everyone is happy with their pool route transaction. We work to get sellers the best possible for their routes. And for buyers, we make sure they know what’s happening at every step of the process, and that they are ready for any potential special issues related to the route.

You can look for pool routes the old fashioned way, but Sealey Business Brokers make the process easier for everyone. You don’t have to take our word for it. Our website has a testimonials section where you can read stories and thank yous from some of the buyers and sellers who used Sealey Business Brokers in the past.

If you’re interested in buying or selling your pool route online, Sealey Business Brokers is here to help. We have been helping to connect pool route sellers and buyers for nearly a decade and have developed a reputation for fair pricing and reliable routes. Send us a message online if you have any questions about buying or selling a pool route.

Automating your pool route backend operations

Automating your billing

As a route broker I get to see how different entrepreneurs run their businesses. I’m somewhat surprised that many entrepreneurs shy away from automating their backend functions. For instance, quite a few business owners still handwrite their invoices each month and drop off them off while servicing the pool. I always encourage business owners to automate as many functions as possible to increase efficiency. By using software like Quickbooks or Excel you are able to better track income and expenses which will result in less nightmares during tax time. Another benefit of ditching the invoice pad is the ability to analyze how you did last year, last month or last week so that you can make changes to your pricing to cover increased expenses. If you’re still charging $40 per hour for repairs then you might want to review your pricing policy. Automation will help you with that. There is no need to spend a lot of money to bring your billing system into the 21 century. If you have a teenager in the house they could show you how to use Excel or you could pay someone or barter for a couple hours of Quickbooks training. The money spent up front could ultimately make you thousands in the form of increased hourly rates or at least less of a headache at tax time.

Taking your pool route to the next level

Bringing technology to your business

As a business broker specializing in routes I encounter buyers that come from other industries who bring unique ideas to the pool industry. On one such occasion the buyer’s background was in the cell phone industry back when cell phones were just coming into vogue in Texas. Our conversation then moved to the importance of communicating with your customers in any industry. He then came up with a simple but brilliant idea. What if you used your customer’s cell phone number or email address to blast messages to them rather than calling each one individually. For those that experienced the freezing weather last December this would have came in handy. You could have sent an alert to all of your customers to turn on their pumps to limit the freeze damage. Or if it’s time for filter cleans you could send a message to all your customers with DE filters. If you wanted to run a special but didn’t want to wait until you mailed out your statements you could just send a message to them instantly. While you wouldn’t want to abuse this tool, it could be a very valuable way to keep in contact with your customers.

It’s always a good idea to talk to other business minded people to learn from them because you never know what you can implement in your own business. Well, I hope you’ve learned something new that will make your business better and more successful. Until next month!

Facebook and your pool route

By now even the most non-tech savy pool guy or gal has heard of Facebook. You know the site that people check constantly when they’re suppose to be doing something productive (I’m guilty). Well here’s a way for your business to capitalize on that 21st century habit. If you haven’t set up a Facebook page then do so asap. It’s free and reaches literally billions of people but I’m sure you’d be happy reaching both your current customers and potential customers in your local area. One of the things you could use Facebook for is notifying your current customers of upcoming pool related items. If there is a freeze coming in the next couple of days you could simply post a reminder to leave the pumps running to avoid bursting pipes or let them know it’s time to clean those DE filters. Once your customers join your page you can notify them of anything. It works both ways too, customers can contact you if they noticed a leak or need an additional cleaning that week due to their upcoming party. You could even post discounts for customers that refer your service to their friends on Facebook. The options are endless and best of all it’s free! See you on Facebook!

How to grow your pool route

As the owner of several businesses over the years, including a pool service route, I learned to focus on maximizing the 4 P’s – that is price, product, promotion, and place – in order to
maximize profits. In each case, the driver of any selection was the customer. So I modeled the successful “big boys” that tailor their offerings to the roughly 20% of customers who generate the majority of sales. However, in advising other route owners recently, I learned it sometimes can be hard to identify or reach your most valuable customers. One answer: online
technology; it can help your business cut through the clutter and reach the homeowners most likely to purchase your services. Here are 3 tips to successful tech marketing:

Acquire Third-Party References. Consumers want to entrust their needs to people they can trust. So they frequently check out a business on Yelp.com, AngiesList.com or Better
BusinessBureau.com (bbb.org) to see what others have said about the company. Invest the time and dollars to get ​on these lists and invite reviews on online customer review sites.

Connect online with Clients. People do business with people they know. So create a personal and business site online and become “Friends” on Facebook, Twitter or other social media sites with customers. Acknowledge their posted accomplishments and share projects they are promoting. Then when you post your own successful projects, they will be inclined to do
likewise. Not only will you be touching your clients to stay top of mind with your existing customer base but your posts will be seen by the client’s entire online network.

Optimize your Web site for Searches. Small business owners often are so busy servicing clients and handling the day-to-day immediate tasks that they don’t stop to maintain their in-house technology. It’s not enough to have a website. The site should also have regular content updates that speak to homeowners’ needs and new trends in consumer products, usually in blog format. In addition, a potential customer should be able to find you when ready to buy. That’s where search engine optimization (SEO) comes into play. Incorporating SEO will boost your company higher in online customer searches. It involves tagging your web pages, along with the videos, attachments, and images on those pages, with the keywords that current
customers are using to search for your industry’s products or services. In addition, the URL names for each page should incorporate the words that customers use in search engines.

Connecting to customers can be tricky in this age of continuous online updates, 24-hour access to information, and customers who have found ways to bypass traditional media that run advertisements. However, by staying up-to-date with technology and how consumers access the Internet, I’ve learned, you can keep your business top of mind.

By Arif Sealey, a former pool service operator and owner of Sealey Business Brokers that helps owners and future entrepreneurs buy and sell businesses in Texas, Arizona and California. For more information, call toll-free 1-844-POOL-RTE.