The Business of Swimming Pool Routes

Swimming pools are one of the more coveted assets among property owners. They are also an integral part of recreation and exercise. However, owning or operating a swimming pool comes with the cost of maintenance and upkeep. While it may be very tempting to build a pool for your personal pleasure, you would be wise to plan ahead on the expenses that you may incur through the years.

Pool Route Service

Like any other gym equipment, swimming pools can prove hazardous if left unattended. Companies that offer to build you a pool will also offer their service technicians on an annual contract so that you can be sure that the pool is always clean, the filters are working as they should, and the pump is working properly.

Investing in such an annual maintenance contract is a worthwhile investment. Moreover, you can be certain that these contracts will come with a fixed schedule that may well prevent future expenses caused by neglect or faulty parts.

There are business brokers specific to the pool industry that can put you in contact with other pool owners, or with pool route owners. Aligning yourself with such brokers may allow you to expand your business of servicing pools allowing a greater earning capacity. Once you have the signed contract, building your reputation is your responsibility.

Naturally, with a few years of service experience under your belt, you would probably be in a better position to start your own brokering company or simply increase your team strength to support the increasing clientele.

Best practices for successful pool service

 The success of pool route services depends on technical expertise with regard to the parts of a swimming pool and on exceptional customer service. If you are working with a pool installed in a home, you would do well to recognize the long term potential of the required service. It is the relationship you build with the customer that will get you the word-of-mouth recommendations to the neighborhood.

The best part of this business is that you can work out of your home. All you need is a vehicle that can hold the pool maintenance equipment. An ideal way to successfully manage your route is to ensure that the area you cover falls within a certain neighborhood so that your commuting costs do not become too heavy. Keeping your overheads low and building a list of pool owners you can serve weekly, monthly, and annually will help you stay financially secure.

Using Chlorine Test Kits – Three Quick Tips

At Sealey Business Brokers, where we help businesses to transfer pool service routes, we are carefully attuned to what customers need when they call a pool service company.

Thinking about attention to detail and quality of pool service helps when you’re planning out how to serve customers in a given area. We have a number of best practices that we talk to our clients about all the time. Some of them have to do with different types of operations related to pool maintenance service – others are more “customer service” oriented. All of them are important.

The Value of Chlorine Checks

Some of these best practices have to do with monitoring levels of chlorine in the water. It should be obvious to most companies why this is so important in pool service. But how do you ensure the quality checks that are important for your customers and vital to people’s safety?

A Point Person for Chemical Analysis

First of all, your chlorine checks and chlorine test kit operations are typically going to be more effective if you have a specific person doing them, and not just whoever shows up. Turnover is actually bad for this business, because every property is different and there is a consistency that needs to be central to operations at all times.

With that in mind, having a point person for this activity is a good idea.

Using the Same Products

At the same time, it’s going to be challenging to maintain quality with chlorine testing if you’re constantly giving people new products and new test kits to use. Different tests work in slightly different ways, and there’s a learning curve for each. So, again, building that knowledge base is critical for getting things done right.

Tracking and Monitoring

Then, as with lots of other kinds of service work, tracking and monitoring chlorine tests and other pool chemical tests is important.

There’s a lot of delegation in this business. How do you know if something has been done or not? Is a paper record sufficient?

It might be, and typically it has been in the old days, but things are changing. Having digital records means people can check from wherever they are, which generally helps with the kinds of verification that we need in this business.

For more, check out the rest of our web site, and ask us about how to maintain or transfer a pool service route, to continue to profit from a sound business model.

Money In and Money Out

As we help a variety of pool service businesses in the practice of buying and selling and transferring pool routes, we think a lot about how these types of businesses work. Having been involved in the pool world already, for years, we have a good grounding in the nuts and bolts of how the business serves the property owners. Dealing with this at a macro level provides for its own challenges, and part of understanding that is knowing about interesting techniques that work well for a pool route business.

Money Management

In pool route business, there’s the practice of managing cash flows in the form of money in and money out. For example, if you’re going to re-order your booking systems, it’s a good idea to do it in a way that modernizes your systems and provides for new data driven techniques, so that you can see where your money’s going.

You can automate a lot of the money processes that attach to your pool route service business. That can lead to much better satisfaction on the part of the customers. For more on how this works, look back at some of our other blog posts about pool route selling, and pool service, and what’s attached to it.

Evaluating Service Options

There’s also the idea of thinking about how these pool routes are actually serviced.

Communication has a lot to do with some of this. These days, communicating with clients is easier through the power of social media and multichannel digital outreach.

One example that we use is telling people about how the local climate is affecting their pool systems. If there is a sudden freeze or a seriously hot spell, that can relate to how the pool routes are affected. So everybody involved can be on the same page.

Tracking income can also help you to focus on the big picture.

For example, you can plan specials on filtration or cleaning and see where that takes you – and the journey itself can provide valuable insights on how to chase ROI.

So in the end, it’s a combination of dealmaking and business sense. It’s a combination of practical legwork and communications. And having the right systems in place will help the business fare better year after year in not only servicing the pool routes but understanding the overall direction of the business as a whole, and being able to keep records straight. Want to take your pool route business to the next level? Talk to Sealey.

Three Reasons A Pool Is A Great Property Amenity

Why do people build swimming pools at their homes?

It’s a question that, for some people, needs no answer. Others may go back and forth on whether it’s a good investment to create anything from a small “lima-bean” or oblong pool to an Olympic-sized swimming pool on their property.

Here are three of the top reasons why property owners love to install a pool on-site.

Climate Considerations

In some parts of the country, the summers are simply brutal. The hot, sweltering days, and the general humidity that amps up the body’s reaction to heat, means that having a pool is almost a necessity. People see having a pool as almost like central air conditioning – on the hottest of summer days, they may spend almost the whole day nearly completely submerged in water, or paddling around with at least part of their body shielded from the sun. This is a type of situation where the whole family probably uses the pool, and it isn’t just there to look pretty.

We’re looking at you, Central Florida! But this kind of situation exists in other parts of the country as well.

Visual Appeal

Of course, the pool does enhance the value of the property in a technical way. But it also provides an attractive visual element, too. Look at the sun shining on dappled water! There’s really nothing like it to accent the curb appeal of a stunning regal property that’s well-kept and well presented to visitors. There’s also the thrill of using a pleasant pool on a regular basis, or just sitting there meditating.


You don’t need a gym if you have a swimming pool. Aerobic water exercise is some of the best overall body training you can do. You also get more confident in the water when you swim on-site at your property every day.

At Sealey Business Brokers, we help pool route buyers and sellers to manage their contracts with individual clients who have seen fit to build a swimming pool on their properties. Our consulting with these business processes helps to enhance the quality of service that these companies provide, and makes pool route running more profitable and less difficult for stakeholders. We know pools! Call us if you are involved in this growing service market and want some help navigating it in a particular area. We’ll help you to access our expertise for a better deal.

Deploying Our Pool Route Broker Business to Where it’s Needed

What’s involved in really helping people to manage their investment in pool care services?

Part of it is being there – being where people are. Another part of it is engaging with these people to find solutions. We are experienced in this kind of work, and we have built a business model that has worked out pretty well, for us, and for our clients!

We’re On the Ground

At Sealey Business Brokers, we have offices in three of the biggest U.S. states with the hottest and sunniest climates, where millions of households have invested in an in-ground or above-ground pool on their property. Clients like to be able to interface with a local office, or at least one that’s in their state of residence, knowing how the local climate works, and what the local business environment looks like. Doing business in California is different than doing business in Texas! (Or Pennsylvania, or Rhode Island, or Georgia.)

We’ve got an office in Universal City, Texas, another one in Rancho Cucamonga in California, and an office in Tampa, Florida, which is really a booming area. Those Florida summers have convinced quite a few residents to sign up for pool services, and this is an example of a vibrant market where our clients are often actively trading pool routes in order to best micromanage their service business.

We’re On Social Media

In addition to having boots on the ground in the above places, we also take time and effort to be present digitally where our clients are likely to want to connect, in order to do business. That’s what’s at the heart of this business, in a way – being able to talk to people directly and develop trust. Social media can really help, with the kinds of virtual interactions that get everyone on the same page, with the right transparency to move forward.

We’re Fixing Problems

Many of our clients have very specific concerns and needs when they come to us for help brokering a deal. In many cases, that means selling quickly.

You’ll see in the testimonials how many times we’ve come to the aid of someone who just has too much on their plate. When it’s time to sell, we’ve found, it’s really time to sell. When you can help someone to get to the table more quickly, they’re likely to breathe a sigh of relief, and even send you a gift basket.

That’s a big part of what we do. To learn more, bookmark our site, and get in touch for active solutions for your pool business.

What You Can Do To Keep Your Pool Service Business Going Strong In Winter

Growing your pool service startup into a successful business can be difficult, to say the least. Over 10 million homes in the United States have pools. There are thousands of pool service companies in this country, which means having success in this industry is no easy task. While your pool service business may be booming in the summer months, the winter usually brings a drastic slowdown. 

Rather than allowing your pool service business to lose tons of money during this time of year, you have to find ways to persevere. If you are looking for ways to keep your pool service business going strong this winter, check out the tips below. 

Ramp Up Your Online Marketing Efforts 

Most small business owners are well aware of just how impactful digital marketing can be. If you are already investing in professional marketing services, you need to think about spending more during the winter months. Expanding the size of your audience is vital when trying to avoid slowing down during winter. The best way to inform more people about what your business does is by investing more in paid search and social media advertising

Offering your pool maintenance and repair services in new markets can help you increase profitability during this time of year. Hiring a marketing agency that has experience in the pool service industry is a wise move.

Offer Service For Indoor Pools and Spas

One of the best ways to avoid slowing down during winter is by offering more services to your clients. If people don’t realize you provide service for indoor pools and spas, they will contact a competitor for help. This is why you need to include this information in the marketing campaigns you are engaged in. During the winter months, people who own indoor pools and spas will start to use them more. 

When trying to win over a potential customer, you need to highlight your experience. Documenting how long you have been in the pool repair business can help you attract a wider audience. 

Roll Out Some New Discounts

If you are trying to attract new customers, you need to offer some attractive discounts. Most people are very budget-conscious during this time of year. This is why you need to offer a great deal a person will have a hard time passing up. Engaging in email marketing campaigns is a great way to expand your audience. 

If you attach a discount code to these emails, the recipients may invest in your pool repair or maintenance services. Polling your online audience to find out what type of discounts they would be interested n receiving is a smart idea. With this information, you can optimize your marketing campaigns for success. 

Are You Looking For a Pool Route To Purchase?

If you are looking to break into the pool service industry, buying a route that is already successful is a great option. Contact Sealey Business Brokers to find out more about the pool routes we have for sale.

Tips to Build Profit Streams with Your Pool Route

While this may not be the most exciting topic, new and evolving profit streams are required to ensure your business’s success. Even if you do not have to worry about tariffs, when you operate a business, the costs will continue to grow with each passing day. If you do not take steps to remain ahead of the curve, you may find yourself left behind.

When you are in business for yourself, you cannot afford to rest on your laurels. You have to seek improvement all the time. When you improve your business, you can remain successful and profitable. However, to make improvements, you have to know what to do. Learn more about enhancing revenue streams here.

Provide a Quality Service

If you want to improve your revenue streams with your pool route, it is necessary to offer quality services. Do not just think you are offering this high level of service – you have to make sure your customers agree that this is what is going on. Listen to what they have to say, ask for feedback, and adjust as needed.

Offer Services Your Customers Want

Make sure your pool services are those that your customers want and need. It isn’t easy to increase your prices if you offer services that your customers do not care about.

For example, you may have a customer who wants you to empty their skimmer basket or clean the filter as a part of the service you provide, but they just asked you for this. If you attempt to charge more money for a service they do not want or need, you may find it difficult to retain this customer.

This is one of the top reasons that business owners will lose customers when they increase their rates. You are not giving customers what they want, and you are asking more for the services they do not want. You have to take the time to know your customer if you want to increase your profits.

Do Not be Afraid to Increase Your Rates

It can be scary to think about increasing your rates. However, you should never be afraid to raise your prices or charge for something that was once offered free. For example, if you included filter and chemical service for free, you can begin charging for this service if the additional charge is approached properly.

Improving Your Business and Increasing Your Profits

You have to take steps to improve your business each year, or you will wind up losing it. While this may sound harsh, it is the truth. If you are not taking steps to increase your profits and provide more of what your customers want, you will eventually fall short. If you need help building your pool route and ensuring ongoing success and increased profits, be sure to keep the tips and information here in mind to ensure success. This will ensure you achieve the success you want for your business.

When You Sell Access

There’s a lot of sort of “inside baseball” stuff in the business of selling pool routes – things that you would only know about if you’re in the business. We’ve talked about quite a lot of it on this blog.

But there are also underlying philosophies that help us to connect our buyers and sellers, and we would like to talk a little bit about that.

Selling Goods, Services, and Access

Most people are most familiar with businesses that sell goods or products.

A retailer takes an item and sells it to a consumer. Businesses take items and sell them to other businesses as part of physical supply chains.

That’s pretty straightforward, but then you get into selling services.

A landscaping company sells a landscaping job. An infrastructure company sells a heavy project to a municipality. They have to lay out the scope, and timeline, and other kinds of “specs” that are not tied to anything physical that you can hold in your hand. The service is “delivered” when the service is done. 

And then you get into selling access, which is a bit different.

The Nuts and Bolts of Selling Access

When you’re selling access, you’re working in a much less tangible and more abstract world.

What you’re selling is the value of information and relationships between business stakeholders.

That’s not to say that access isn’t valuable. In fact, we’ve seen our business explode based on how well our clients benefit from buying what we have to sell.

It’s a service, of a kind, but it’s very much about business valuation and figuring out what access to data and relationships is worth. In other words, what can the buyer get from maintaining a list of customers? What did the seller get by doing the same?

Then, of course, beyond raw value, you also have to deal with business preferences, relationships, and mutual benefit. It may be that companies work better together when they have the same philosophies. It may be that some company wants to see some transparency in the other company’s working model if they’re going to come to the table.

All of this is part of what we do as a gold-standard access provider for businesses. We do the connective work that leads to benefit for our buyers and sellers, and it’s largely where we work in the junction of information and relationships between people. For more, check out the website and take a look at how we help to add value in the pool business. 

3 Things to Remember When Buying a Pool Route

If you have decided to go into the pool route business, there is plenty to keep in mind as you get started. Without proper research, you risk getting into a bad deal and losing money as a result. You have the decision to go into business on your own or go through a broker. Buying a pool route can be a great business, so we’ve highlighted several things to keep in mind before you get into it:

  1. Do your homework.

Buying a route can easily help you become a pool service technician. However, when you get into this business, it can be a risk, even with going through a broker. Take a look at a route you are purchasing and do your research. Find out how close the homes are, if the customers pay on time, the pool conditions, and the landscaping around the pools. In addition, find out how long the previous pool service tech had the route; the longer they held the route, the more insights you have into the customers you are gaining.

  • Going through a broker.

When you decide to buy a route, you have the option of going through an individual or going through a broker. Using a broker allows you to get in the business fast. You may not be financial able to grow your business organically. You may need a new source of income immediately. A broker will offer routes on sale with details such as the number of pools on the route, commercial vs. residential properties, monthly gross income, net income, and cost. Many brokerage companies will have qualifications for the pools, and they will take out any pools that aren’t worth your time. They also qualify buyers as well. So, it’s an excellent way to buy a route with greater peace of mind.

  • Buying or developing a route on your own.

Many pool technicians sell a route by advertising online or through supply houses. In this situation, you will work out the deal on your own. The benefit of using this method to buy a pool route is that you avoid brokerage fees. However, you may also consider developing a route on your own. The benefit of growing your business organically vs. buying a route is that you avoid any issues that have developed with the previous buyer. Starting slowly like this allows you to get to know your accounts personally without having a substantial financial investment into the business that could hang over your head. Buying a pool route can be a great business opportunity. However, with any business, there are risks. So, do your research before making any significant decisions. For more information on purchasing a pool route, contact Sealey Business Brokers today.

Growing Your Pool Business: How to Increase the Number of Customer Referrals You Receive

On average, people who receive referrals from friends or family members are four times more likely to make a purchase. Developing and executing a detailed plan to increase the number of customer referrals your pool business receives is crucial. Increasing the number of referrals you receive can help you increase your company’s profitability.

Some pool business owners think that the only way to drive consumers to their company is by using the power of online marketing or television commercials. While these marketing methods are effective, they are also expensive. The following are some of the things you can do to grow the amount of customer referrals your pool business receives.

Combating the Fear of Reputational Risk

One of the main concerns people have when referring a business to friends or family members is reputation risk. In short, reputational risk is a term used to describe a person’s fear of referring a business that may do a bad job for their loved one. Understanding this fear is the first step in helping satisfied customers overcome it.

When trying to convince customers to refer your pool business, you need to work on developing a very simple program for them to use. All of the details of your referral program should be featured prominently on your website. Perhaps the best way to minimize the fear of reputational risk is by providing top-notch service to each new client you land. Going above and beyond for your clients will allow you to calm their fears and generate more referrals over time.

Pick the Right Time to Ask for Referrals

Asking customers to refer your pool business to their friends and family members can be a bit nerve-wracking. The best way to remove the worry you feel about asking a customer for a referral is choosing the right time to pop this question. Ideally, you want to ask for these referrals immediately after performing a pool cleaning for a customer.

You can also ask for these referrals if you receive a positive review or social media comment from a satisfied customer. Before you ask for referrals, make sure you have a list of incentives to show a customer.

Choosing the Right Rewards or Incentives

Another detail you need to iron out when trying to have success with a customer referral program is the incentive or rewards you offer. You need to choose an incentive that your customers will actually want. Generally, things like discounts of exclusive deals on new services are great incentives. Taking the time to poll your customers is a great way to figure out exactly what they want. The time invested in doing this market research will pay off when you are able to entice customers to give your pool business referrals.

Are You Trying to Buy a Pool Route?

If you are itching to get into the pool service business, investing in an established route is a great idea. Contact Sealey Business Brokers to find out about the routes we have for sale.