Most entrepreneurs are on a never-ending search to find lucrative business ideas. If you are looking for a business idea that can produce a steady stream of income, then getting into the pool service industry is a must. Not only can you make a lot of money servicing pools, you can also turn a profit when you decide to sell your route and get out of the business. One of the main things a potential buyer will want to know about your pool service business is how many loyal customers you have.
A recent study found that over 82% of business owners focus on customer retention because it is cheaper than acquiring new customers. Are you trying to improve customer retention levels? If so, here are some things you need to try.
Provide Loyal Customers With Rewards
There are nearly 75,000 pool service businesses currently operating in the United States. If you want to show your customers why sticking with your pool service business is a good idea, then rewarding their loyalty is a good idea. Providing loyal customers with things like discounts on cleanings or gift cards is a great idea. Before you start to hand out these gifts, you need to get some feedback from your customers.
Knowing what type of rewards your loyal customers want is crucial when trying to make an impact. With this information, you can rest assured that the loyalty rewards you provide are well received.
Engage With Your Customers Online
An online presence is important for modern businesses trying to get ahead. Modern consumers love connecting with the businesses they use online. This is why having social media profiles on popular platforms and a well-optimized website is important. Creating a customized hashtag for your customers to use is a great way to draw more attention to your business.
Encouraging your customers to share pictures of their freshly serviced pool on social media with this branded hashtag is a great idea. Hosting contests on social media is also a great way to use this platform to create a buzz about your business and keep your existing customers engaged. While creating an online presence for your pool service business will be time-consuming, it is worth the effort.
Seek Out Customer Feedback
Figuring out where changes need to be made to your current customer service approach is not easy. Rather than guessing what changes need to be made, you need to collect feedback from your customers. Sending out an email that asks for feedback on the experience a customer has with your company is wise.
If you start to see a pattern form with the type of complaints being made by existing customers, changes should be made. Most customers enjoy providing this type of feedback because it makes them feel like you care about their opinions. Implementing the changes suggested in customer feedback is also a great way to boost retention levels.
Implementing the tips in this article can help you keep your current customers loyal.