Bringing technology to your business As a business broker specializing in routes I encounter buyers that come from other industries who bring unique ideas to the pool industry. On one such occasion the buyer’s background was in the cell phone industry back when cell phones were just coming into vogue in…

By now even the most non-tech savy pool guy or gal has heard of Facebook. You know the site that people check constantly when they’re suppose to be doing something productive (I’m guilty). Well here’s a way for your business to capitalize on that 21st century habit. If you haven’t…

As the owner of several businesses over the years, including a pool service route, I learned to focus on maximizing the 4 P’s – that is price, product, promotion, and place – in order to maximize profits. In each case, the driver of any selection was the customer. So I…