When colder weather moves in, you may wonder how you will keep your pool business afloat (pun intended).
Even though your busy season is ending, there are still several opportunities to continue growing your business and making the most of the work you can do this time of year. Keep reading to learn more.
Indoor Pools and Spas
While fewer people will be swimming outside during the winter, many are still enjoying indoor pools and spas at this time. The colder weather months are the perfect time to sell in-ground or portable spas, along with spa services. You can even offer heated indoor pools.
Holiday Pool Decorations and Toys
During the holidays, why not offer spa and pool-related gifts. You can sell decorations, games, LED lights, pool accessories, and more. Be sure to set up some of the holiday decorations you offer in your store so that customers will know that pools aren’t just a summertime activity. You can even offer specialty ornaments, which are usually a big hit with holiday shoppers.
During the winter, you have the chance to find and sell new and modern pool technologies that are now popular. Some options include automatic pool cleaners, AOP sanitation systems, and water chemistry monitors, to name a few.
During the off-season is the perfect time to build pools, too, since it’s not as busy and the turnaround time is faster. This provides a good time to provide new, innovative pool technologies to your customers.
Giveaways and Discounts
Offering free gifts, coupons, and discounts is another effective way to attract new business when things slow down. Along with holiday cards and special coupons, send out small gifts to your customers. Creating this type of positive association with your brand will ensure they remember you when warmer weather returns.
When your business starts to slow down, this means you have more time to take care of things that you may have neglected when you were busy. For example, you can update your website, collect your customer data, create email lists, interact with your customers on social media, and so much more. Use this “downtime” to market your company and ensure that your brand is a household name this summer.
Overcoming the Slower Time of Year for Your Pool Business
Every seasonal business will go through this type of slower period. While this is true, you can make the most of this time. Taking advantage of your off time in the off-season to find new products to offer your customers and new ways to attract and keep your existing customers is a good use of your time.
Don’t underestimate what you can do this time of the year. Just because it is cold out, it does not mean that you can not grow your business to ensure its ongoing success. Remember the tips and information here to make the most of your off-season time.